Prinses Máxima Centrum identity

In a small team of great minds ( Ivo Grupping, Elles Koch of Brand-Being and Kiki Hartmann independent creative director) we succeeded last year to launch the new identity before the opening of the Princess Máxima Center in the Netherlands. A race against the clock. We began in January, the center would open in July. I had the honour of designing and drawing the logo and identity, the wayfinding icons and objects, the opening communications and so much more.