Hi Ik ben Laura!
Met meer dan 20 jaar ervaring, eerst bij bureau's en sinds 12 jaar als freelancer help ik organisaties bij het bouwen van een heldere, betrouwbare en herkenbare visuele identiteit. Mijn hart ligt toch wel echt bij de non-profitsector — zoals innovatieve start-ups, de overheid en de gezondheidszorg. Ik vertaal strategische visies moeiteloos naar een visuele identiteit die werkt en verbindt. Van strak drukwerk tot digitale interfaces en campagnes.
Hoe het is om met mij te werken?
Korte lijnen: Direct en persoonlijk contact, zonder ingewikkeld vakjargon.
Gestructureerd & Rustig: Zelfs als de deadline in zicht is behoud ik het overzicht en lever ik alles op tijd op.
Slimme processen: Met inzichtelijke projectmanagementtools zoals Notion en Dropbox weten we allebei precies wat de status is.
Compleet netwerk: Waar nodig vul ik mijn expertise graag aan met vertrouwde specialisten — zoals webbouwers tot foto- en videografen.
Zoek je een ervaren branddesigner voor een mooi project?
Stuur me gerust een berichtje!
Stuur me gerust een berichtje!
Ervaring
2017 - present
Lau Ontwerp / owner
Ik werk momenteel voor: Brand Being, Prinses Máxima Centrum, Ministerie van Financiën, Blauwe Eik Makelaardij
June 2013 - Feb 2015
Eigen fabrikaat / senior designer
Klanten waren: KLM, Kruidvat, Prenatal, ASR, ZIGGO
The world | Aug 2012 - Feb 2013
I went on a half year trip to Asia together with my partner
Lau Ontwerp / owner
Ik werk momenteel voor: Brand Being, Prinses Máxima Centrum, Ministerie van Financiën, Blauwe Eik Makelaardij
June 2013 - Feb 2015
Eigen fabrikaat / senior designer
Klanten waren: KLM, Kruidvat, Prenatal, ASR, ZIGGO
The world | Aug 2012 - Feb 2013
I went on a half year trip to Asia together with my partner
Jun 2011 - Jul 2012
Aestron / senior designer
Aestron is a branding and design agency
I worked here in a team on rebranding of; Ziggo, Rai vereniging and La Place
Aestron / senior designer
Aestron is a branding and design agency
I worked here in a team on rebranding of; Ziggo, Rai vereniging and La Place
Jan 2011 - Jan 2012
Goulash / senior designer
As a freelancer for Goulash I worked on the rebranding of : van Diermen masterbakers,
And the making of these brands : Dolce della Nonna, de Coppel.
But also worked at the Veldhoven group for the brand NONO, and for a digital agency DLVR.
Aug 2009 - Jan 2011
BR-ND / senior designer
BR-ND is a strategic design agency. I worked on the rebranding of St Antonius, GGZ Friesland, Blanxx, Connexxion, and worked on smaller assignments for Honda, Essent, Pickwick, and Kips.
Oct 2007 - Jul 2009
Mountain Design / Graphic designer
Mountain design is a strategic design agency. I worked here in teams on the rebranding of : ASR, Music Mayday, IMC, Whole Earth, St. Antonius, van Lanschot bankiers and some more...
Zürich, Switzerland | Jun 2006 - Sep 2006
Design2context / junior designer
I worked here on the visual essay for the Kashf foundation with Evert Ypma, and worked on the exhibition of Ruedi Baur in St. Etienne about repetition.
Education
AKV St. Joost | Master in Graphic Design
The Master course Graphic Design at AKV|St.Joost aims at teaching a design method, independent of medium or trends. The underlying idea is that graduates should be able to function on a strategic level where they can act as equal discussion partners of clients and thus take responsibility for a design from its strategy and concept development up to its execution.
Goulash / senior designer
As a freelancer for Goulash I worked on the rebranding of : van Diermen masterbakers,
And the making of these brands : Dolce della Nonna, de Coppel.
But also worked at the Veldhoven group for the brand NONO, and for a digital agency DLVR.
Aug 2009 - Jan 2011
BR-ND / senior designer
BR-ND is a strategic design agency. I worked on the rebranding of St Antonius, GGZ Friesland, Blanxx, Connexxion, and worked on smaller assignments for Honda, Essent, Pickwick, and Kips.
Oct 2007 - Jul 2009
Mountain Design / Graphic designer
Mountain design is a strategic design agency. I worked here in teams on the rebranding of : ASR, Music Mayday, IMC, Whole Earth, St. Antonius, van Lanschot bankiers and some more...
Zürich, Switzerland | Jun 2006 - Sep 2006
Design2context / junior designer
I worked here on the visual essay for the Kashf foundation with Evert Ypma, and worked on the exhibition of Ruedi Baur in St. Etienne about repetition.
Education
AKV St. Joost | Master in Graphic Design
The Master course Graphic Design at AKV|St.Joost aims at teaching a design method, independent of medium or trends. The underlying idea is that graduates should be able to function on a strategic level where they can act as equal discussion partners of clients and thus take responsibility for a design from its strategy and concept development up to its execution.
Sep 2001 – Jun 2004
HKU | Bachelor in Graphic Design
Graphic Design at the HKU will train you to become an independent graphic designer.
Your personal creative development is the most important thing in this study.
Kolding, Denmark | Sep 2002 – Jan 2003
Designskolen Kolding | Bachelor in Graphic Design (exchange semester)
Graphic Design at DSDK is a study in visual communication, where concepts / identities for products, companies, institutions or events are designed using both classic and new media. Graphic design, as a discipline, is continually challenged and its boundaries and components continually pushed and developed into new directions.